About the history of MP3’s:

The first MP3 player could only hold about 8 songs in its 32MB of flash memory, manufactured by Elger Labs and sold for about $250 in 1998. The player could play for about 6 hours on a single AA battery.

How the technology has developed:
Current products consist of the hard drive-based flagship iPod classic, touch screen iPod touch, iPod nano, iPod shuffle, iPod mini (replaced by the iPod nano) and the iPod photo. iPod classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size. As with many other digital music players, iPods, excluding the iPod Touch, can also serve as external data storage devices.
Podcasting is delivering audio content to iPods and other portable media players. The main benefit of podcasting is that listeners can sync content to their media player and take it with them to listen whenever they want to. Because podcasts are typically saved in MP3 format, they can also be listened to on nearly any computer.

MP3's have become more efficient since they were first launched. Technology has enabled them to have colour screen and have a lot more capacity to store the audio files. When first launched the MP3s played on a 6 hour AA battery but no the MP3's contain chargable batterys and the storage ranges up to 32GB and now touch screen.

Institutions that are involved with these technologies:
A lot of electrical brands sell MP3's with competitive pricing stratagies. Different institutions have different products for example the apple iPod is possible the most popular. Apple have managed to use convergence within the iPod technology as the most recent iPods can connect to the internet , work as a device to hold photos and also the latest iphone which combines a phone and MP3 player. likewise sony walkman phones contain a large amount of storage so that they can incorpurate MP3's. institutions will also use synergy to sell their products with MP3's often the MP3 needs to be connected to a music downloader so that people can connect with the internet and buy songs to listen to. Aplle make use of synergy with iPod users making use of iTunes. MP3's have gone through the process of miniaturisation and although they are getting smaller it doesnt compremise in the technology and MP3s ability making the portability of the product more convienient.

New media technology definitions

New media technology definitions:

1.Portability:The idea that technology can be carried around (is portable)

2.Convergence:When two or more technologies come together in the same device for example i-phone is an i-pod and a phone.

3.Interactivity:The consumer being ble to interactively participate with new media technologies e.g. red button on sky allows watcher to become interactive.

4. Compatability: if software is compatable then it can run off one model but also of other models e.g. a floppy disk can be compatable with many computers.

5.Storage: Computer devices and components or recording media that store digital data.

6.Miniaturisation: technology having the potential to fit into a smaller spac as technology is getting smaller enabling portability.

7.Digital: the way in which all data types can be transmitted e.g. image sounds and texts.

8.Connectivity: the ability for new media technologies to connect to the internet.

9.Synergy: How a media institution tries to use various products to sell one another e.g. film and video game.